The second project I had at ATS. It was a group project. We had to build a portal for exclusive products and had to contain products as cars, housing, food, restaurants and more. We had to make a good compeitor for http://www.crystle.dk/ whom has almost the same concept as we do. But our idea had to be more minded on ads and editorial content, which is fused together. Meanwhile, we had to have many ideas for new functionalities that can make the site “state-of-the-art”.

We had to create an organization and write the values that you believe it should be build upon. Formulate a mission and a vision for the company.

We had to analyze http://www.crystle.dk/ - Describe the instruments used to express the organizations identity online and also argue for the specific value and identity you think the organization expresses on the site. Make a target group analysis and compare this analysis to your business strategy. Considering this information you formulate a business name, create a logo and a mock-up of a website.

Also a report of max 10 pages describing your company's values, mission and vision and an analysis relating this to the visual identity / design. The report must also contain a description of all the new ideas which you have for this project. You shall relate this to your target group and give good arguments for the business name, logo and the strategy. The report must also include an analysis of http://www.crystle.dk/

And also a mock-up of a visual identity (index page and one subpage) including argumentation for: Logo Design; Colors used (Corporate Identity); If you use pictures you should analyze the quality and how you expect the target group to perceive these; Page Composition; Include the two mock-up images in the report; Process Report with group contract and logbooks.

1. Ronja Parbst Sørensen
2. Simonas Lunevicius
3. Adrian Mos
4. Tudor Dorin Coman